Bvlgari caught the attention of many aristocrats and style icons including Elizabeth Taylor. Taylor was known to spend time at Rome's Bvlgari jewelry store while filming Cleopatra. Richard Burton famously stated, “The only word Elizabeth knows in Italian is Bulgari.” Among her vast jewelry collection were some exquisite Bulgari pieces such as the Bulgari B.zero1 ring, the Bulgari B.zero1 pendant, and the Monete Necklace. In 1996, Bulgari established the Bulgari Gemmological Centre, enhancing its already impeccable service. Today, Bulgari continues to capture the world's attention with its intricate, high-quality designs and stones.